For starters, it is so gigantic that it features whole spaces completely furnished open up like a pop-up book.
You can simply walk into the story.
I could see the concept working in museums or expositions where children or adults can walk in and get a realistic feel of the story or concept.
Implications - The featured images give you a peek at the opened up book that features a kitchen setting with wallpapered walls, a dining table and even a cuddly teddy bear that sits on top of it. The other side of the pop-up books shows a study where books line the patterned walls.