Rustic Nordic Fashion
Other noteworthy pieces from the collection include hooded anoraks and bright, chunky winter boots. The outdoor setting in the lookbook perfectly complements the South 2 West 8 Fall/Winter collection.
Implications - Many consumers today find themselves conflicted between the desire for style or the desire for practical functionality. Businesses that can offer consumers products boasting both a bold aesthetic and high-quality performance will fare well in today's competitive industry.