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Sophisticated Non-Alcoholic Wines

Null Wine Introduces a Grüner Veltliner Blend from Austria

— August 11, 2023 — Marketing
Null Wines, a brand that is under the banner of Studio Null, has introduced a noteworthy addition to its portfolio of sophisticated non-alcoholic wines. Dubbed Grüner Weiss, the offering is a pioneering dealcoholized Grüner Veltliner blend from Austria.

Null Wines has distinguished itself through an approach that emphasizes sourcing-driven partnerships with innovative producers from prominent wine regions. The collaboration with Austria's Baumgartner vineyard and award-winning winemaker Katharina Baumgartner ensures that the Grüner Weiss will stand out as a bright and dry white wine on the market. The sophisticated non-alcoholic wine betrays floral aromatics and balanced acidity. The wine's character is deftly accentuated through a meticulous production process involving stainless steel tank aging.

The label design, featuring the artistry of Louis & Louise's 'Flowers,' adds a touch of elegance to the packaging.

Image Credit: Null Wine
Trend Themes
1. Sourcing-driven Partnerships - Null Wines distinguishes itself through an approach that emphasizes sourcing-driven partnerships with innovative producers from prominent wine regions.
2. Non-alcoholic Wine - Null Wines introduces a noteworthy addition to its portfolio of sophisticated non-alcoholic wines with the pioneering dealcoholized Grüner Veltliner blend from Austria.
3. Meticulous Production Process - The meticulous production process involving stainless steel tank aging deftly accentuates the character of Null Wines' Grüner Weiss.
Industry Implications
1. Wine Production - The collaboration with Austria's Baumgartner vineyard and award-winning winemaker Katharina Baumgartner ensures the creation of sophisticated non-alcoholic wines that can disrupt the wine production industry.
2. Packaging Design - The label design featuring the artistry of Louis & Louise's 'Flowers' adds an elegant touch to Null Wines' packaging and presents disruptive opportunities in the packaging design industry.
3. Beverage Retail - The introduction of sophisticated non-alcoholic wines like Null Wines' Grüner Weiss presents disruptive opportunities in the beverage retail industry by catering to the growing demand for alcohol-free alternatives.
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