This Sony Instagram Campaign Creates a Scene to "Zoom" Into

By: Laura McQuarrie - Apr 16, 2016
References: instagram & adweek
As it stands, there is no way to zoom into photos on Instagram in order to get more detail—however, the @sonyxperiafr Sony Instagram account uses the tagging feature in order to create pieces of a picture that can be seen close-up.

From the full photo, viewers are able to see a lively building complex that has scuba divers on the roof and octopus tentacles crawling out of the windows. These are just a few of the unusual elements to the photo, but more can be seen by clicking on certain areas.

Tapping on a part of the photo summons a tag that gives Instagram users the chance to see each and every window in much greater detail. While this style of ad has been used for scavenger hunts and hidden image games on the social media platform, this camera ad is one-of-a-kind.