Sonos' Packaging Shares a Premium, User-Friendly Experience
Laura McQuarrie — June 30, 2023 — Eco
References: thedieline
Sonos’ packaging for the Ray soundbar and Sub Mini features fewer overall materials, as well as minimal plastic and paper pulp in its place for a more eco-friendly unboxing experience.
The unboxing experience is an important one for today’s consumers and electronics brands recognize the value of creating a memorable first impression for customers. Leading brands like Sonos are opting for premium, user-friendly and sustainable designs that elevate the joy and satisfaction of experiencing a new product for the first time.
In the 2023 Dieline Awards, Sonos’ sophisticated and sustainable sound system packaging was recognized as Best in Show. Going forward, Sonos is working towards the goal of using 100% FSC-certified, post-consumer and recycled plant-based fiber paper in all its packaging by 2025.
The unboxing experience is an important one for today’s consumers and electronics brands recognize the value of creating a memorable first impression for customers. Leading brands like Sonos are opting for premium, user-friendly and sustainable designs that elevate the joy and satisfaction of experiencing a new product for the first time.
In the 2023 Dieline Awards, Sonos’ sophisticated and sustainable sound system packaging was recognized as Best in Show. Going forward, Sonos is working towards the goal of using 100% FSC-certified, post-consumer and recycled plant-based fiber paper in all its packaging by 2025.
Trend Themes
1. Eco-friendly Packaging - Opportunity for brands to create sustainable packaging designs that enhance the unboxing experience.
2. Premium Unboxing Experience - Brands can differentiate themselves by focusing on user-friendly and sophisticated packaging designs.
3. Fiber-based Materials - Utilizing FSC-certified, post-consumer, and recycled plant-based fiber paper for packaging materials.
Industry Implications
1. Electronics - Application of sustainable packaging designs can enhance the consumer experience when unboxing new electronic products.
2. Consumer Goods - Brands in the consumer goods industry can adopt premium and eco-friendly packaging to elevate customer satisfaction.
3. Packaging - The packaging industry can explore the use of fiber-based materials to meet the growing demand for sustainable and user-friendly designs.
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