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The Something Else Summer 2013 Lookbook Embraces Pattern

By: Jana Pijak - Published: • References: something-else.au & oystermag
The Something Else Summer 2013 lookbook is entitled 'Neon moon rising.' This striking advertorial features an array of digital prints with Rorschach-inspired textiles, as well as marbled stone and paint-dyed patterns. From geometric floral jackets to eye-catching accent dresses, this show-stopping catalog strays from the expected and presents its fans with a forward-thinking definition of cool.

Whether abstracting traditional silhouettes or reinventing 80s eyewear accessories, the Something Else Summer 2013 collection marries outstanding design details with wearability and function.

Collaborating with artists Joanna Fowles, Turbo Esh and Yago Hortal, the edgy and always innovative label extends their creative genius, coming up with a final product of intriguing images that resemble mirrored kaleidoscopes of color and print. Stats for Mirrored Kaleidoscope Catalogs Trending: Older & Buzzing
Traction: 7,770 clicks in 110 w
Interest: 2.6 minutes
Concept: Something Else Summer 2013
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: blurry minimalist lookbooks, fairytale-inspired lookbooks, and grungy knitwear catalogs.