The Solidarite Water Billboard is a creative and innovative method to relay an important message. Solidarite's use of technology and aquascript is quite ironic when you think about the information that it is sending to viewers.
The French audience stood captivated as they watched messages comprised of water rain down, hanging on to the edges of their seats to find out the leading cause of death in the world. The answer was right in front their noses the entire time: unsafe drinking water.
The Solidarite Water Billboard is one of the most poignant ways in which to make a statement that will remain in your mind for a long time.
Stats for Terrifying Rainfall PSAs
Trending: Older & Mild
Research: 2,252 clicks in 319 w
Interest: 4 minutes
Concept: Solidarite Water Billboard
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
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