American Soju's Sojurita Shares a Taste of "Korean Vodka"
Laura McQuarrie — May 11, 2023 — Lifestyle
References: americansoju.net
American Soju sells soju not only by the bottle but also ready-to-drink soju cocktails like the Sojurita. This crafted cocktail fuses South Korea’s favorite clear, distilled spirit with the American-favorite margarita.
This cocktail combines six-times distilled premium soju with an infusion of tequila for a carbonated canned refreshment that packs a punch at 10% ABV. American Soju likens soju to Korean vodka but with half of the calories of vodka that consumers are familiar with, plus a far smoother taste.
This fusion beverage offers an enticing flavor combination that blends the best that different drink cultures have to share. This soju margarita in a can caters to adventurous consumers seeking novel taste sensations, boundary-pushing mixology, and a fun and unexpected twist on traditional cocktail offerings.
This cocktail combines six-times distilled premium soju with an infusion of tequila for a carbonated canned refreshment that packs a punch at 10% ABV. American Soju likens soju to Korean vodka but with half of the calories of vodka that consumers are familiar with, plus a far smoother taste.
This fusion beverage offers an enticing flavor combination that blends the best that different drink cultures have to share. This soju margarita in a can caters to adventurous consumers seeking novel taste sensations, boundary-pushing mixology, and a fun and unexpected twist on traditional cocktail offerings.
Trend Themes
1. Ready-to-drink Cocktails - The trend of canned and bottled cocktails is disrupting the RTD beverage industry, offering novel experiences to busy consumers on-the-go.
2. Fusion Beverages - The trend of blending unique flavors from different cultures is disrupting the beverage industry, creating opportunities for innovation and novel taste sensations.
3. Low-calorie Spirits - The trend of low-calorie spirits and alternative liquors is disrupting the traditional spirits industry, appealing to health-conscious and environmentally-aware consumers.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities in the RTD and fusion categories of alcoholic and non-alcoholic beverages, targeting younger and experimental consumers.
2. Mixology Industry - The mixology industry can leverage the trend of fusion beverages to create innovative cocktails that appeal to adventurous tastes and preferences.
3. Health and Wellness Industry - The health and wellness industry can partner with spirits companies to offer low-calorie, organic, and environmentally-friendly options to consumers who prioritize fitness and wellbeing.
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