Rockstar

'Soho Snog' Light Installation in London Frozen Yogurt Shop

By: Cowbag - Published: • References: dezeen
This Soho Snog light installation is amazing, and can be found inside a frozen yogurt shop in London. The lamp cluster designed by UK's Cinimod Studio truly makes me smile, proving the effectiveness of the bubbly design and positive marketing impact.

Massive numbers of glass spheres were used, over 700 to be exact. They are hung in a big cluster from the ceiling and have a colour changing transformer. Essentially, its a simple concept; the result is actually massively effective. Somehow it also appears to be a perfect fit with frozen yogurt.