SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services

By: Laura McQuarrie - Feb 1, 2016
References: sofi & adweek
In order to garner a ton of brand recognition, SoFi is launching its first ever Super Bowl ad this year. SoFi is a loan company that wanted to share its unique business model with the world, which it succeeds in doing through this 30-second commercial.

Rather than approaching its marketing strategy from a digital perspective, SoFi decided that an advertisement during the Super Bowl 50 would make the biggest impact. However, the commercial needed to be slightly discerning; as SoFi's COO Joanne Bradford puts it: "Not everyone qualifies for our products, so we didn't want to say, 'Hey everyone come in here and get a loan.'" As a solution to this, SoFi's commercial points out people in public who are "great," as well as others who are not as great, without much explanation. Finally, the commercial ends with a call-to-action that urges people to visit SoFi's website to find out if they are great as well.