This Interactive Marketing Initiative Encourages Socializing on the Bus

By: Alyson Wyers - Feb 23, 2015
References: markmais.art.br & springwise
While some people want to avoid human contact at all costs when riding public transit, others prefer socializing on the bus. A marketing campaign in Brazil aims to help these friendly folks out with reserved seating for extraordinary extroverted commuters. Snack company Zeze Biscuits and marketing firm Mark+ collaborated to create the Alimentando Amizades campaign (Feeding New Friends in English) to encourage social interaction among those in Pelotas, Southern Brazil who travel on public buses.

Participating buses have designated areas for making new friends. If you sit in the specially marked seats, you simply wait for other willing participants to join you. There are even post-it notes on hand with conversation starters and ice breakers to make socializing on the bus more fluid.