The 'Nowy Friends' App Does Not Log Users' Location Data on Its Servers

By: Katherine Pendrill - Jun 18, 2015
References: itunes.apple & techcrunch
A Swiss company recently developed a social radar app that keeps your location data private. Unlike other proximity-based applications, the Nowy Friends app provides users with an added level of privacy because it does not log their location data on its servers.

While most apps use GPS and triangulating technology to track your location, the Nowy Friends app relies on peer-to-peer proximity to power its notifications. Therefore, your location information is never logged on the company's servers. Instead, the app relies on Bluetooth Low Energy to support proximity alerts within a 50 meter range. This means that the Nowy Friends app is best used for helping users meet new friends serendipitously.

Beyond privacy, peer-to-peer proximity technology also provides better location accuracy and requires less battery power to operate. These capabilities help to set Nowy Friends apart from other social radar apps such as Find my Friends and LetsMeetApp.