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The 'Social Engagement Exam' Recounts the Growths of 2012

By: Jennifer Gosnell - Published: • References: socialmediatoday and bitrebels
If you've ever wondered how the state of social media was faring over the past year, look no further than the 'Social Engagement Exam' report. The aptly titled infographic shows major growth and engagement with social media over the 2012 year.

Though Twitter is a major up-and-comer in the social media realm, Facebook remains the dominant source of online activity. Per quarter, Facebook is pulling greatly ahead of its next closest competitor, Twitter. From a business perspective, companies on average have ten times the fanbase on Facebook than they do over Twitter.

However, as Twitter has shown considerable growth and occupies an entirely different function than Facebook, it will be interesting to watch the changes made over the 2013 year.