Heineken's @Wherenext Social Campaign Locates Happening Nightlife

By: Laura McQuarrie - Published: Jul 15, 2014 • References: twitter & openyourcity.heineken
Heineken just unveiled @Wherenext, a global social campaign that will help Twitter users find the hottest spots for nightlife in their immediate area.

@Wherenext is like a compass for the digital age, where users can send a tweet to the account and then be directed to their next destination. Although it might seem like it would be difficult to pinpoint what's hot as it's happening, @Wherenext makes suggestions based off of real-time social media activity using algorithms to read photos, check-ins and tweets, so that you really can be sure that if @Wherenext says a place is really happening, you know it's a popular place to head to immediately.

In the coming weeks, Heineken will release details on a live televised social experiment that will pit people from different cities against one another to discover the best of a city in a certain amount of time. Stats for Realtime Hot Spot Campaigns Trending: Older & Warm
Research: 1,016 clicks in 97 w
Interest: 0.5 minutes
Concept: Social Campaign
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: sports star chat campaigns, chill-revealing beer cans, and bespoke beer posters.