This Snuggle Ad Shows the Fabric Softener Mascot Singing

By: Riley von Niessen - Feb 16, 2017
References: youtube & adweek
In celebration of Valentine's Day, a new Snuggle ad was debuted. The brand's teddy bear mascot introduces the commercial with a slew of illuminated hearts and then begins to sing all the romantic classics that he can.

The first is Bill Medley and Jennifer Warne’s 'I’ve Had the Time of My Life,' which is sung by the bear as it stands under a bright spotlight and sways its furry little body to the beat. Next, it goes on to sing Minnie Riperton’s 'Lovin’ You.'

While the mascot belts out these classics, images showing pure love surround it, such as a photo of Barack Obama and Joe Biden laughing together. With this new Snuggle ad, the fabric softener brand entices consumers by putting on a hilarious show that they don't want to look away from.