Canada Goose's Snow Room Brings the Cold to California
Laura McQuarrie — October 30, 2021 — Business
References: prnewswire
Canada Goose's iconic and award-winning Cold Room is making its way to the United States for the first time with the all-new Snow Room in the South Coast Plaza store in California. To show off the functional and protective features of its products where they are needed most, Canada Goose created a Snow Room that simulates a daily snowstorm with temperatures that reach as low as -10 degrees Fahrenheit. The retail experience also has the ability to replicate other weather conditions, so that people can truly get a sense of how they will feel when bundled up with the right solutions.
The Canada Goose Snow Room in California shares an authentic taste of the very real climate of Churchill, Manitoba, which is known as the Polar Bear capital of the world.
The Canada Goose Snow Room in California shares an authentic taste of the very real climate of Churchill, Manitoba, which is known as the Polar Bear capital of the world.
Trend Themes
1. Extreme Weather Simulation - Retailers can create unique customer experiences by simulating extreme weather conditions to demonstrate product functionality and protection.
2. Functional and Protective Retail - Retailers can differentiate themselves and engage customers by showcasing the functional and protective features of their products through unique retail experiences.
3. Immersive Retail Experiences - Retailers can elevate the shopping experience by creating immersive, multi-sensory environments that allow customers to interact with products in unique and memorable ways.
Industry Implications
1. Outdoor Apparel - Outdoor apparel companies can leverage extreme weather simulation to showcase the functionality and protection of their products and engage customers with immersive retail experiences.
2. Sporting Goods - Sporting goods retailers can create unique in-store experiences by simulating extreme weather conditions to highlight the performance and functionality of their products.
3. Travel and Tourism - Travel and tourism companies can use extreme weather simulations to promote destinations and activities that offer immersive experiences in extreme weather conditions, such as winter sports and arctic expeditions.
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