The Snickers Halloween Commercial Plays on People's Scary Sides

By: Meghan Young - Oct 24, 2014
References: snickers & designtaxi
This chocolate brand is known for its tag line, 'You’re Not You When You’re Hungry,' and this year's Snickers Halloween commercial puts a fun spin on it. Instead of focusing on angry celebrities that take on a person's body, it focuses on scary ghosts and zombies who peep through when stomachs are growling like werewolves.

Witty and playful, the Snickers Halloween commercial celebrates the upcoming festivities in a way that stays true to the brand's identity. Simple but good, the Snickers Halloween commercial also reminds people that this is a chocolate made for the most frightening of seasons. After all, people don't want manic children possessed by their hunger to be running around the neighborhood collecting only god knows what. A chocolate bar packed with protein is the way to go.