I guess Japan is a big market, maybe the largest, for sneakers. We all know how avant-garde Japanese style is, but they could sell these special-edition gems all over the world, couldn't they?
Thinking again, it's better off that they're only available in Japan, or I would spend all my money on these exclusive sneakers!
Implications - Customers are becoming increasingly interested in items that combine comfort with luxury. By enhancing an already established item with elaborate and luxurious design, a company can appeal to buyers who are financially conscious during the credit crunch but still place importance on sophisticated design.