Sugar Bob’s Finest Kind Infuses Its Maple Syrup with Hardwood Smoke

By: Laura McQuarrie - Jul 22, 2016
References: wsj & sugarbobsfinestkind
Smoky maple flavors have been a winning combination for years in the food industry, but Sugar Bob’s Finest Kind is blending them together in a unique way.

Sugar Bob’s Finest Kind makes a dark maple syrup and infuses it with hardwood smoke, creating a syrup that can be used as an addition for everything from mayonnaise to oysters and shrimp cocktail sauces. To encourage consumers to think of this product as more than just a pancake flavoring agent, it's packaged like a steak sauce. Sugar Bob’s Finest Kind's Robert Hausslein says: "At breakfast it can be a sweetener but for the rest of the day it’s a savory extender."

Successful harvests in the maple syrup industry have created space for plenty of experimentation, particularly when it comes to rebranding maple syrup as a food item that can be used outside of breakfast. Maple syrup is also gaining recognition as a healthy and highly flavorful natural sweetener.