The Black Bear Smoked Seafood Packaging Correlates to Nature

By: Michael Hemsworth - Jun 8, 2016
References: & packagingoftheworld
Designed by the Chiapa Design creative agency in Brazil, this conceptual smoked seafood packaging draws a correlation between the natural world and the packaged food within. The concept features the imagery of a black bear mixed with vibrant imagery of the food within including such options as shrimp, salmon and tuna. This makes the Black Bear smoked seafood packaging seem fresher than what one usually expects from prepackaged foods.

The average consumer diet is beginning to be focused more on packaged foods than ever before, which in turn is seeing many brands look to reinvent the way they market these foods. The Black Bear seafood packaging concept marks a shift towards overtly correlating a product's freshness to convey to consumers that a product, while indeed packaged, can still be fresh and delicious.