Historically Hardcore is a Mash-Up of Pop Culture and Dead Guys

By: Going Like Sixty - Published: Mar 21, 2011 • References: cargocollective & brobible
Three art school project posters are making the rounds of the design blogs as a series of ads for the Smithsonian Museum, but there is one problem--the immensely creative and well-executed Historically Hardcore series was never officially part of the Smithsonian Museum marketing campaign.The graphic designers from Cargo Collective did the posters to complete an art school project.

Jenny Borrows did the graphic design and she gives credit to Matt Kappler for the mind-blowing copywriting in the Historically Hardcore project. The posters take a pop culture moment--for example, 50 cent being shot--and juxtaposes it with a historically significant event like Teddy Roosevelt finishing a speech while wounded. Ozzy Osbourne's foul mouth is contrasted with Andrew Jackson's foul-mouthed parrot, painting a picture of the historically hardcore macho men of the past. Stats for Macho Museum Ads Trending: Older & Buzzing
Research: 4,607 clicks in 270 w
Interest: 4 minutes
Concept: Smithsonian Historically Hardcore Museum Marketing
Related: 78 examples / 60 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: celeb breakdown parody posters, retroriental comic posters, and minimalist oscar posters.