Linkind is bringing smart lighting into a physical retail environment through interactive lighting showrooms that let consumers experience customization firsthand. At tm:rw’s New York City store, the brand has transformed the Sanctuary into an immersive demonstration of its Smart Light Stick Color+White 850lm. Visitors can activate more than 100 presets, experiment with 16 million colors and create personalized effects using the Dotis AI lighting assistant. The bulb uses 160 internal LEDs and 50 independent color zones to produce gradients, movement and effects such as simulated flames.
The installation gives Linkind a more experiential way to demonstrate capabilities that can be difficult to communicate through conventional product photography or packaging. Allowing shoppers to control the lighting can strengthen product understanding while encouraging social sharing and discovery. The Times Square location and accompanying digital billboards also extend visibility beyond the showroom, connecting hands-on retail with large-scale outdoor marketing.
Image Credit: Linkind
What Makes This Trend Stand Out
- Interactive Product Demos
- Physical retail environments that let shoppers manipulate connected products in real time create richer understanding of features that are difficult to convey through static displays.
- AI-powered Personalization
- Embedded assistants that translate consumer preferences into customized lighting effects signal new potential for adaptive home technology experiences.
- Phygital Retail Campaigns
- Blending hands-on showroom engagement with high-visibility digital media expands how brands turn in-store experimentation into broader discovery moments.
Sectors Adopting This
- Smart Home
- Connected lighting systems with granular color zones and preset-driven controls highlight opportunities for more expressive, mood-responsive residential environments.
- Retail Experience
- Immersive showrooms offer retailers a path to make technical product benefits tangible while increasing dwell time and social sharing potential.
- Outdoor Advertising
- Large-format digital billboards connected to experiential store activations create a bridge between urban visibility and participatory brand engagement.
