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Refrigerated Whole Food Bars

Slow Up's Nourishing Bars are Made with Chickpeas, Quinoa and Almonds

— November 2, 2019 — Lifestyle
Health-conscious consumers want to eat foods that are fresh and free from unnatural preservatives, which is leaning many brands to create chilled snacks that require refrigeration—including Slow Up, which makes whole food bars made with a base of nourishing ingredients like chickpeas, almonds and quinoa. Slow Up offers a total of five unique flavors, including the mildly spicy Poblano Black Bean, inspired by traditional Southwestern seasonings, Coconut Curry and Peanut Cacao.

In almost all of the recipes, save for the Peanut Cacao variety, almonds are the first ingredient, followed by other whole food additions like eggs, honey, roasted red peppers and garlic, depending on the flavor. These healthy, indulgent and satisfying bars are packed with protein, free from dairy, low in sugar, gluten-free and made without preservatives, protein powder or isolates.
Trend Themes
1. Chilled Snacks - Brands are creating chilled snacks that require refrigeration, presenting an opportunity for innovative packaging and distribution solutions.
2. Whole Food Bars - The popularity of whole food bars made with nourishing ingredients like chickpeas, almonds, and quinoa is on the rise, creating room for new flavor combinations and innovative recipes.
3. Health-conscious Consumers - The increasing demand for fresh and preservative-free foods among health-conscious consumers provides an opportunity for brands to develop new products that cater to this market segment.
Industry Implications
1. Food Packaging - The rise of chilled snacks calls for innovative packaging solutions that can maintain freshness and preserve the quality of the products.
2. Health Food - The growing popularity of whole food bars highlights the potential for disruptive innovation within the health food industry, including new ingredient combinations and production methods.
3. Distribution and Logistics - The need for refrigeration in chilled snacks presents opportunities for improved logistics and distribution systems to ensure the freshness and availability of these products in the market.
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