It's unheard of for a pizza brand to boast a slow pizza delivery service but this is exactly what Sargento Foods is providing for the launch of its new Reserve Series. To spread the word that it is now offering a new kind of specialty cheese, Sargento is offering free pizza deliveries that will require waiting months for the cheese to age. Sargento's World's Slowest Pizza Delivery lets consumers choose from four Reserve Series creations, including the Shredded 6-Month Aged Gouda, Shaved 14-Month Aged Parmesan and the Shredded 18-Month Aged Cheddar.
While pizza lovers are now able to get quick deliveries by drone, robot, voice assistant and more, some brands are exploring purposefully inconvenient marketing campaigns to test how far fans will go out of their way to get their food.
What Makes This Trend Stand Out
- Slow Food Movement
- There is a growing demand for slow food services that offer higher quality products that are aged or crafted over longer periods of time.
- Experiential Marketing
- Brands are exploring purposefully inconvenient marketing campaigns to create unique and memorable experiences that will engage customers in new ways.
- Specialty Foods
- There is increasing interest and demand for unique and high-quality specialty foods like the Sargento Reserve Series cheese that is aged for up to 18 months.
Sectors Adopting This
- Food and Beverage
- There are opportunities to innovate in the food industry by offering high-quality and unique specialty products that appeal to consumers who are interested in slow food and artisanal craftsmanship.
- Marketing and Advertising
- There are opportunities to disrupt traditional marketing by creating unique and immersive campaigns that offer unconventional experiences for customers.
- Logistics
- There are opportunities to innovate in the logistics industry by offering slow delivery services that appeal to consumers who are willing to wait for high-quality and unique products like aged cheeses.
