SKYY Vodka & Soda Comes in Two Flavor Options
Michael Hemsworth — March 7, 2024 — Lifestyle
SKYY Vodka & Soda is a new ready-to-drink (RTD) product from the spirit brand that's crafted with taste, quality and convenience in mind to help consumers enjoy a premium refreshment at their leisure. The canned cocktails are crafted with the brand's signature vodka along with soda and premium natural flavors to give each one a refreshing profile. The drinks come in two flavors including Lime & Mint and Lemon & Elderflower, which come in at 90-calories each and have a 4% ABV while also being suitable for vegan consumers.
Senior Category Director of Campari America Mark Watson spoke on the new SKYY Vodka & Soda saying, "We continue to take the necessary steps to perfect our products across the entire SKYY portfolio – from identifying the best tasting flavour combinations, to ensuring the effervescence of the soda in our RTD’s is just right."
Senior Category Director of Campari America Mark Watson spoke on the new SKYY Vodka & Soda saying, "We continue to take the necessary steps to perfect our products across the entire SKYY portfolio – from identifying the best tasting flavour combinations, to ensuring the effervescence of the soda in our RTD’s is just right."
Trend Themes
1. Premium RTD Beverages - The rise of premium RTD beverages like SKYY Vodka & Soda caters to consumers seeking convenience without compromising on taste or quality.
2. Natural Flavor Infusions - Innovations in natural flavor infusions for canned cocktails, such as Lime & Mint and Lemon & Elderflower, offer refreshing options to health-conscious individuals.
3. Vegan-friendly Alcoholic Drinks - The development of vegan-friendly RTD alcoholic drinks taps into the growing demand for plant-based options in the beverage industry.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry is ripe for disruptive innovation with the introduction of premium RTD beverages like SKYY Vodka & Soda.
2. Natural Flavoring - The natural flavoring industry stands to benefit from the trend towards innovative flavor infusions in ready-to-drink cocktails like Lime & Mint and Lemon & Elderflower.
3. Vegan Food and Drink - The vegan food and drink industry can capitalize on the shift towards vegan-friendly alcoholic drinks like SKYY Vodka & Soda to cater to a plant-based consumer base.
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