Skittles Relaunches Website as Twitter Search, Offensive Tweets Ensue

By: Marissa Brassfield - Published: • References: skittles & laughingsquid
I’m not sure this is what Skittles had in mind when they relaunched their website as a Twitter search. In theory, the idea was to turn into a one-stop shop for all Skittles-related activity on the Internet. In practice, however, Twitter users quickly learned that whatever they put in their tweet would be included on the front page of

When I visited shortly before writing this story, the front page was literally flooded with racial epithets, one right after another, with the word ‘Skittles’ appended to the end of each tweet. I took a screenshot of what I saw; be advised that the first image in the gallery above is offensive.

A filter for the site’s feed probably would have been a good idea, but instead launched a pop-up disclaimer that forces you to enter your birth date and acknowledge that Skittles isn’t responsible for any of the information other people post on the site.

Is this a sufficient protection for Skittles? We’ll find out soon, I’m sure. Stats for Catastrophic Candy Branding Trending: Older & Mild
Traction: 5,832 clicks in 351 w
Interest: 4 minutes
Concept: Catastrophic Candy Branding
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: 23 twittervations, twittering food trucks, and adults only twitter.