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Skinvertising Edit
Painted Skin to Sell Downy Fabric Softener

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Skinvertising
Painted Skin to Sell Downy Fabric Softener
Skinvertising - Painted Skin to Sell Downy Fabric Softener (GALLERY) 2
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Skinvertising - Painted Skin to Sell Downy Fabric Softener (GALLERY)
Painted Skin to Sell Downy Fabric Softener
 Published: Nov 22, 08
Comments: 1 Views: 24,524

Trend Hunter has seen body paint being used in just about everything in 2008, from protests against the global financial crisis and animal abuse to Halloween costumes and artistic Sports Illustrated photo shoots. Advertising agencies must be reading TrendHunter.com, because now they are jumping on body painting as well.

Ad agency Grey, Kuala Lumpur uses the idea of having clothes painted on the naked body of the models in order to promote Downy, the clothes softener.

I like the approach, it communicates the selling point of the product, which is making clothes so soft you’ll feel as if you were wearing nothing, in a fun and sexy way.

The ads were created under the art direction of Phoecus Lee and David Sin.

References:  coloribus

Filed In:  marketing,  naughty,  print






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Skinvertising or comment about Painted Skin to Sell Downy Fabric Softener.

Favorited by yulia siamionava on Nov 21, 08
Favorited by Sandra Winn on Nov 22, 08
Sandra Winn on Nov 22, 08  423 Trends   1,248 Comments
Very classy body painting. Great article Ayman.
Sandra Winn on Nov 22, 08  423 Trends   1,248 Comments 0
Favorited by Holger Mohr on Nov 25, 08

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