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Thomas Leveritt Uses a UV Camera to Reveal Skin Damage from the Sun

By: Laura McQuarrie - Published: • References: twitter & creativeguerrillamarketing
We all know that we should be wearing sunscreen outside, but this video from Thomas Leveritt really makes skin damage from the sun apparent.

Using an ultraviolet camera, Leveritt asked people on the street to pose in front of it. With this camera, it's possible to see your skin as the sun does, since it is able to pick up things that the eye is not able to detect, such as blemishes and wrinkles, that may eventually lead to skin cancer. The experiment shows that glass blocks UV rays, as seem by people wearing sunglasses, as well as sunscreen, which has incredible masking properties to protect skin. Amazingly, when children and babies are shown on the camera, they have flawless skin, which is a real reminder to slather yourself with sunscreen the next time you head out. Stats for Unmasked Skincare Videos Trending: This Quarter & Popular
Traction: 1,147 clicks in 9 w
Interest: > 3 minutes
Concept: "skin Damage From The Sun"
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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