In the newest Skechers Super Bowl commercial, a man out runs a cheetah.
This commercial falls under the category of 'don't believe everything you see on TV.' It's a well-known fact that cheetahs are some of the fastest land animals on the planet, and a human on foot would be no match for the big cats. However, in an effort to illustrate the advantage gained by wearing Skechers running shoes, the company decided to suspend reality for a moment and flip that fact on its head.
The commercial is shot like a Discovery Channel documentary, but quickly gets quirky when the human runner comes into the picture and is obviously not real. This continues a fantasy-based trend in big event commercials. We've seen it this year from companies like Toyota and Kia already.
Stats for Unrealistic Animal Race Ads
Trending: Older & Warm
Research: 1,070 clicks in 168 w
Interest: > 3 minutes
Concept: Skechers Super Bowl Commercial
Related: 104 examples / 80 photos
Segment: Neutral, 18-55+
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