Hot Wings Ad Really Shows Its Heat

By: Vincent Salera - Published: Mar 19, 2009 • References: coloribus
This ad campaign for the Cactus restaurant bar located in Quebec, Canada is hot, literally. To help promote their Hot Wings Mondays, the face of a screaming man was placed on the back of taxis with the tongue positioned over the brake light giving the impression of "red hot".

The ads are simple, yet very original and creative. I love them!

The campaign was created by Lg2, Quebec City, Canada with creative direction by Luc Du Sault.
The copy was written by Vincent Bernard. Stats for Sizzling Tonguevertising Trending: Older & Chilly
Research: 2,607 clicks in 375 w
Interest: 4 minutes
Concept: Sizzling Tonguevertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: spicy steak knives, hotter foods for boomers, and interactive aromatic art.