Jeremy Gutsche
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 As part of their ‘Real Beauty’ campaign for the Dove brand, Unilever has replaced size zero models with closer-to-reality, larger sized models. They’re using the Body Mass Index (BMI) as and indicator of ‘healthy’ body weight guidelines and sticking to this when choosing models for their Dove brand.  Broadening its use (no pun intended) of larger "real-life" models in its long-running "Real Beauty" campaign for the Dove brand, parent company Unilever, has now banned size zero models from appearing in its advertising.
The company reportedly has instructed all of its brand directors and agencies to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline when selecting models for its advertising. The range is consistent with UN guidelines on healthy BMI levels.
(daveibsen.typepad)References: brandrepublic, daveibsen.typepad Comment: on Size Zero Models Banned By Unilever |
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