Size Zero Models Banned By Unilever
As part of their ‘Real Beauty’ campaign for the Dove brand, Unilever has replaced size zero models with closer-to-reality, larger sized models. They’re using the Body Mass Index (BMI) as and indicator of ‘healthy’ body weight guidelines and sticking to this when choosing models for their Dove brand.
Read More: brandrepublic Via: daveibsen.typepad Posted: May 9, 07
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