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Safe Convertible Car Seats

The Sirona S Car Seat by CYBEX Features a Rotatable Base

— September 28, 2021 — Life-Stages
The Sirona S is CYBEX's latest launch. The company is bringing a safe and versatile solution for its Canadian consumers. The one-of-a-kind product features a one-hand 360-degree rotatable seat that allows parents to switch the car seat between rear-facing and forward-facing positions. Parents no longer need to re-install car seats to change the orientation.

The Sirona S car seat includes an EasyLock bar for a secure and straightforward installation. The EasyLock bar offers advanced safety protection for children. Parents with their hands full can also use the chair's swivel action to easily load and unload their children from the car. The car seat is currently available for purchase at Babies R Us online and brick-and-mortar stores.

Image Credit: CYBEX / Babies R Us
Trend Themes
1. Convertible Car Seats - With parents' growing concern for child safety while traveling, there are opportunities in innovative designs that allow for easy and secure adaptation between rear-facing and forward-facing positions.
2. Rotatable Car Seats - Car seat manufacturers can explore disruptive innovation opportunities in the development of 360-degree rotatable seats which could enhance passenger comfort and provide easy access despite the limited space in vehicles.
3. Advanced Safety Features in Car Seats - As safety regulations get stricter, there are opportunities for manufacturers to tap into the market demands for advanced safety features such as the EasyLock bar to ensure maximum protection for children while in transit.
Industry Implications
1. Child Car Safety - Innovations in child car seat designs and advanced safety features can disrupt the child car safety industry and improve the protection for children during transit.
2. Parenting - Parenting industries can leverage state-of-the-art car seat designs and offer solutions that cater to the need for convenience and easy installation as parents juggle multiple responsibilities.
3. Automotive - Car seat manufacturers and automakers can come together to offer integrated designs that prioritize safety and comfort while providing a solution for parents to navigate the limited mobility space within vehicles.
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