Three singers were documented in New Zealand ordering from a McDonald's by way of song. Apparently the singers are part of an association called the Family Life Education Pasefika (FLEP), which uses various types of media to enhance dialogue. The team uses music, drama and dance to bring together communities in the the Pacific.
Check out the video for a good laugh, as the cashier even tries to join in on the fun.
Implications - Controversial public stunts are an excellent way for new companies to gain media attention and free advertising. Consumers are intrigued by unusual public behavior and will seek out a company or brand that performs a publicity stunt. Companies can create a buzz through simple defiant or bold acts performed in popular or recognized locations.
Stats for Singing for Food
Trending: Older & Mild
Research: 2,175 clicks in 359 w
Interest: > 3 minutes
Concept: Singing For Food
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: mcdonalds launching world cup burger, mcdonalds uses subliminal advertising (or do they?), and mcbakeries.
Singing for Food
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