The Simply Fast Food Campaign Depicts How Quick Deliveries Are

By: Meghan Young - Published: Feb 14, 2013 • References: ogilvy & ibelieveinadv
The Simply Fast Food campaign tweaks typical motion blur shots of traffic to make the colors correspond with junk food meals including a hot dog and hamburger. Streaking across the road as quickly as possible, people are visually assured that they will get their dinners lickity split.

Conceived and executed by the Ogilvy & Mather ad agency branch based in Bogotá, Colombia, the Simply Fast Food campaign might be a simple idea, but it was creatively and expertly put together. Art directed by Mauricio Sánchez and Andrés Astorquiza with creative direction by Juan Pablo Alvarez and Mauricio Sánchez, the ad campaign is quite epic as well. The night sky, complete with a dramatic moon, adds a nice touch. Stats for Delicious Motion Blur Ads Trending: Older & Mild
Research: 1,060 clicks in 171 w
Interest: 1.4 minutes
Concept: Simply Fast Food Campaign
Related: 49 examples / 38 photos
Segment: Males, 12-55
Comparison Set: 18 similar articles, including: innuendo-infused ads, safari shower fashion ads, and revamped winter outfit ads.