The 'Silencer' App Blocks Out Your Laptop with a Window

By: Alexander Lam - Published: Jul 7, 2013 • References: termoplastsilencer & adsoftheworld
Aiming to let you experience Termoplast's noise-canceling window at home, the company released the 'Silencer' app. The Mac app allows users to simulate a Termoplast window right on their computer. Using your laptop's webcam, the app looks for hand movements. Upon swiping your hand in front of your camera, a window slides out and your volume dims. The more you close the window, the more Termoplast lowers your volume. As a result, users can get the "Termoplast experience" before deciding to go buy a window.

The Silencer campaign was conceived by ad agency Grey in Spain. Since Termoplast's usual sales strategy can only reach a limited amount of people, Grey decided to create a scalable version. The acoustic isolation company usually invites people in to try their windows. However, with the Silencer app, anybody can experience the power of a Termoplast window from home. Stats for Computer Censoring Apps Trending: Older & Average
Research: 954 clicks in 150 w
Interest: > 3 minutes
Concept: Silencer App
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: powerful cleaning campaigns, toasted sidekick campaigns, and speaking window campaigns.