The Shwop Coat was created with the help of a lot of people, not just the design team over at Marks & Spencer. Part of the British retailer's shwopping scheme with Oxfam, the Shwop Coat is the result of countless of customers' donations earlier in the year. Essentially a recycling initiative, shwopping encouraged people to trade in their old clothes for new ones. Instead of creating more art installations, Marks & Spencer created the Shwop Coat.
The recycled clothes were reduced to fibre form, cleaned and made into new fabric to create the Swop Coat. Consisting of 63% wool, 26% nylon, 8% cashmere and 3% other fibers, it takes on a peacoat style, which is perfect for the fall and winter seasons.
Stats for Recycled Clothing Outerwear
Trending: Older & Chilly
Research: 609 clicks in 187 w
Interest: 0.5 minutes
Concept: Shwop Coat
Related: 48 examples / 37 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: ipod optimized school clothes, posh celeb pair campaigns, and retro lounging editorials.
Recycled Clothing Outerwear
More Stats +/-
Posh Celeb Pair Campaigns
iPod Optimized School Clothes
Retro Lounging Editorials
Retailer Fashion Recycling Programs
Clothing Canvased Buildings