Superstar

The Shutterstock Ad Campaign Makes Masterpieces from Scratch

By: Meghan Young - Published: Oct 19, 2012 • References: plan-net-group and ibelieveinadv
The images in the Shutterstock ad campaign will be instantly recognizable to some, even though they are simply collages of everyday photos. Yet these photos have been strategically placed to mimic a famous piece of artwork. While one poster pieces together a real-life Mona Lisa, another one brings to life a Vincent Van Gogh painting. As the tag line so astutely observes, "From scratch to masterpiece." That's exactly what people will be able to achieve with Shutterstock.

The Shutterstock ad campaign was creatively conceived and executed by plan.net, an ad agency based in Paris, France. Art directed by Evelyne Erviti and creative directed by Peter De Meurichy, it shows that people can create works of art themselves with the help of this database of stock photos.