Shred Packaging Applies a Bold Look to Shaving Products

By: Amelia Roblin - Published: Jul 28, 2011 • References: packagingoftheworld
The designer of Shred packaging had the teenage male demographic targeted in her graphic concept, though Ani Bijoyan seems to have developed a brand identity that would appeal to a man of any age. The sealed pouches and bottles that make up this collection of masculine cosmetics seeks to achieve a contemporary look through the use of a classic pattern.

Despite the varying gradients of green that cover each piece, they can be broken down quite simply into a network of squares. The checkered aesthetic is reminiscent of the timeless textile motif, which incidentally remains to be a very popular design in men's fashion. Razors, disposable blades, shaving cream and aftershave are contained within Shred packaging, modernized by round yellow icons which visually brand each parcel. Stats for Tartan Toiletry Branding Trending: Older & Mild
Research: 7,118 clicks in 247 w
Interest: 4 minutes
Concept: Shred Packaging
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: optical illusion branding, mad monkey branding, and cute fruity branding.