Spencers Solicitors Launches Game Called 'Should They Claim?'

By: leewashington - Published: Feb 2, 2012 • References: shouldtheyclaim
The world of personal injury claims has of late gained itself an unpleasant reputation, often being associated with a way of making easy money by exaggerating injuries sustained; however, a game called 'Should They Claim?' may change that.

Spencers, a firm of UK solicitors, are the geniuses behind Should They Claim?, which is an interactive activity where the viewer watches a series of YouTube clips of accidents and decides whether each clip highlights grounds for compensation. In some instances, the accident is genuine; while in others they are dubious, often to the extent of being humorous and entertaining.

In creating the game, Spencers is successfully positioning itself as genuine solicitors for genuine accidents and encouraging audience participation in an otherwise touchy subject. Stats for Interactive Injury Games Trending: Older & Chilly
Research: 252 clicks in 224 w
Interest: 1.5 minutes
Concept: Should They Claim
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: last words safety ads, 44 interactive advertising campaigns, and interactive digital paintings.