Vimeo Streamlines Short-Form Video Production with a New Tool
Kalina N — January 21, 2020 — Pop Culture
References: venturebeat
Vimeo Create is the platform's new tool for short-form video production. It is geared to providing content creators the ability to effortlessly stand out among the crowd.
Vimeo Create is in its beta version and it is completed after the platform acquired Magisto, which utilizes artificial intelligence for video editing. Users are prompted to upload their content -- footage, audio, images, and more, and the AI algorithm is able to "detect key moments in [it]." It works to automatically ensemble everything into a clean-cut while making sure that all is properly aligned. In addition to streamlining this activity, the short-form video production platform enables users to add in text, music, and various animations prior to sharing.
Vimeo Create is in its beta version and it is completed after the platform acquired Magisto, which utilizes artificial intelligence for video editing. Users are prompted to upload their content -- footage, audio, images, and more, and the AI algorithm is able to "detect key moments in [it]." It works to automatically ensemble everything into a clean-cut while making sure that all is properly aligned. In addition to streamlining this activity, the short-form video production platform enables users to add in text, music, and various animations prior to sharing.
Trend Themes
1. AI-powered Video Editing - AI-powered video editing tools are disrupting the traditional video editing market, enabling fast and efficient content creation that was previously impossible.
2. Short-form Video Production - Short-form video production tools are enabling content creators to reach audiences with easily consumable and shareable content, opening up new opportunities for marketing and communication.
3. Automated Editing and Assembly - Automated editing and assembly tools are revolutionizing post-production workflows, allowing content creators to quickly and easily produce high-quality videos with minimal effort.
Industry Implications
1. Video Production - The video production industry can leverage AI-powered editing tools to streamline workflows and reduce costs, while offering clients faster turnaround times and higher-quality videos.
2. Marketing and Advertising - Marketing and advertising professionals can use short-form video production tools to create engaging content that resonates with target audiences, increasing customer engagement and driving sales.
3. Social Media Management - Social media managers can take advantage of automated editing and assembly tools to create and distribute video content across multiple channels, increasing brand awareness and engagement.
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