Canva Debuts Multiple AI Tools for Advanced Image and Video Editing
Kanesa David — March 24, 2023 — Tech
References: canva & techcrunch
Canva has confirmed that a new suite of AI tools will be available alongside the company's all-new Brand Hub. The first in the range of new features is Assistant, a tool that enables customers to look for design components by offering simple access to functions. The program can also suggest graphics and design elements that align with your current project, and assist with copywriting using the Magic Write function.
Magic Write helps consumers write website copy or presentation summaries in a quick and efficient way. With Magic Write, AI technology identifies what kind of project you are working on and suggests relevant copy.
Additionally, Magic Design and Magic Edit give users access to personalized, customizable templates and advanced image editing features. Finally, Canva is launching Beat Sync, which matches your video footage to a beat of your choosing.
Image Credit: Canva
Magic Write helps consumers write website copy or presentation summaries in a quick and efficient way. With Magic Write, AI technology identifies what kind of project you are working on and suggests relevant copy.
Additionally, Magic Design and Magic Edit give users access to personalized, customizable templates and advanced image editing features. Finally, Canva is launching Beat Sync, which matches your video footage to a beat of your choosing.
Image Credit: Canva
Trend Themes
1. AI-powered Design Assistance - Opportunity for AI-powered design assistance tools that can suggest and edit design elements, assist with copywriting, and provide personalized templates.
2. AI-enabled Content Creation - Opportunity for AI-enabled content creation tools like Magic Write that can identify the project and suggest relevant copy for websites and presentations.
3. AI-powered Media Editing - Opportunity for AI-powered media editing tools like Magic Design and Magic Edit that offer personalized templates and advanced image editing features.
Industry Implications
1. Graphic Design - Opportunity for graphic design software companies to incorporate AI-powered design assistance and media editing tools to enhance the creative process.
2. Advertising - Opportunity for advertising agencies to use AI-powered content creation tools like Magic Write to quickly and efficiently generate copy that aligns with clients' brand messaging.
3. Film and Video Production - Opportunity for film and video production companies to utilize AI-powered media editing tools like Beat Sync to easily match their footage to a chosen beat.
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