As much as a person can change the life of an unwanted animal, the Shopping Total ad campaign shows that a pet can change the life of their owner just as much, if not more. Of course, many are told that a woman can never change a man, so how can a pet do that? Well, pets are simply that exceptional and people are just human. The clever minds behind the Shopping Total ad campaign know the truth of it, that's for sure.
That said, the Shopping Total campaign was conceived and executed by Brazil-based ad agency G/PAC Comunicação Integrada. By using such infamous villain icons as Darth Vadar and Gollum, who are known for their one-track minds, Shopping Total illustrates the affect that an adopted pet can have on a person.
Stats for Precious Pet Adoptions
Trending: Older & Chilly
Research: 1,530 clicks in 240 w
Interest: 3.5 minutes
Concept: Shopping Total
Related: 30 examples / 23 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: sky-high bubble ads, animal experimentation campaigns, and minimalist workout ads.
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