Innisfree Adopted a New System to Offer Catered Customer Service

By: Alyson Wyers - Dec 31, 2016
References: innisfreeworld & springwise
These simply color-coded shopping baskets help customers carry products but are also used to cleverly signal to workers on the sales floor what level of service is requested. Environmentally conscious South Korean beauty company Innisfree now offers shoppers green or orange-accented shopping baskets when they first enter. The green baskets indicate to store staff 'I know what I'm doing,' where as the orange baskets say 'I need help.'

This addresses the often awkward issue of browsers feeling pestered by store employees as well as the prevalent issue of the less informed beauty customer who would prefer more attentive service in a potentially overwhelming situation.

This simple yet brilliant approach to retail is an effective way to reduce stress in-store for both customers and sales people.