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The Shopbop Launch Pad Campaign Focuses on the At-Home Delivery Method

By: Erin Fox - Published: • References: youtube & manrepeller
When it comes to advertising home delivery for the online shopping realm, the Shopbop Launch Pad short cleverly incorporates fashion's hottest celebrities to endorse their exceptionally fast delivery times. The short begins with Chris Benz sitting in a room with fellow designers, Thakoon and Rachel Roy. Benz is called by a Shopbop employee to the rooftop and prepped for "departure" in a large orange jumpsuit. Once Benz is placed into a large sling-shot contraption accompanied with a Shopbop package, he is blasted into the air to deliver the package in tow.

We follow Benz's mission across the globe as he catapults through the air past fashion's finest strutting the streets. Followed by a Skype session between The Man Repeller and the Dannijo sisters, Benz flies through The Man Repeller's window to deliver the Chris Benz shirt she ordered. This customized shipping short allows Shopbop customers to feel that they will have a personalized experience when shopping at the coveted online retailer. Stats for Designer-Influenced Shorts Trending: Older & Chilly
Traction: 275 clicks in 117 w
Interest: > 3 minutes
Concept: Shopbop 'Launch Pad'
Related: 94 examples / 72 photos
Segment: Females, 12-55
Comparison Set: 34 similar articles, including: serene fashionista portraits, chic career styles, and wide-leg pants.