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Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay

By: Laura McQuarrie - Published: • References: ellecanada & marketingmag
Elle Canada and retailer Hudson's Bay teamed up for the 'Shop Your Mood' campaign, made up of five shoppable videos that features apparel and accessories from the Bay.

The videos make use of wireWax and Viewa technology, so that throughout the course of a video, when a shoppable item appears on screen, so does a clickable bubble. When this bubble is pressed, it immediately calls up an image of the item, as well as some basic product information, price and a link where the item can be purchased. As well as being able to shop instantly from videos, this technology will also help the magazine bridge the gap between digital and print content. With a phone or tablet, now consumers can scan items they're interested in, making it easy to shop with just the click of a button. Stats for Shoppable Video Campaigns Trending: This Quarter & Buzzing
Traction: 958 clicks in 8 w
Interest: 0.5 minutes
Concept: "shop Your Mood"
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: vibrantly edgy fashion ads, shoppable video platforms, and interactive shopping videos.