Urban unisex brand SHOOP is known for creating cool collections with an edge, but its latest designs for Spring/Summer 2014 go one step further. Taking inspiration from the concept of online music streaming, the Bounce collection is all about sporty separates emblazoned with scratchy Soundcloud waves. Allegedly, one Justin Timberlake song in particular influenced the line, with the sound recreated on garms visually through digital loops. Highlights include jogging pants, sport shorts and fisherman hats, as well as reversible products. All pieces come together for a feel of streetwise edge.
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Concept: SHOOP Spring Summer 2014
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Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: fiery urban fashion, layered urban fashion, and eccentric athleticwear editorials.
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