Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Laura McQuarrie — July 26, 2023 — Art & Design
References: veja-store & dezeen
Veja's shoe store in Madrid features an unconventional design by local firm Plantea Estudio that was intentionally created to look raw, unfinished and stripped to its core. The first dedicated shop for the brand in Madrid houses its own shoe repair workshop and it brings new life to a building that once functioned as a shop, a restaurant and a bank office.
Now, the striking interior of this shoe store is rough-looking, thanks to exposed brick and structural components. The decision to work with existing elements, rather than introduce new materials, emphasizes the purpose of the brand's in-house repair shop and similarly encourages customers to work with what they've got. "For us, there was no better option than to work from there, to leave it exposed," said the Plantea Estudio team.
Now, the striking interior of this shoe store is rough-looking, thanks to exposed brick and structural components. The decision to work with existing elements, rather than introduce new materials, emphasizes the purpose of the brand's in-house repair shop and similarly encourages customers to work with what they've got. "For us, there was no better option than to work from there, to leave it exposed," said the Plantea Estudio team.
Trend Themes
1. Raw Store Interiors - The intentional raw and unfinished look of Veja's shoe store in Madrid highlights the trend of using exposed brick and structural components in store designs.
2. In-house Repair Workshops - Veja's dedicated shoe repair workshop within its Madrid store reflects the trend of brands providing in-house services to enhance customer experience and sustainability.
3. Adaptive Reuse Design - The conversion of a former shop, restaurant, and bank office into Veja's shoe store showcases the trend of adaptive reuse, giving new life to existing spaces.
Industry Implications
1. Retail - The intentional raw and unfinished look of Veja's shoe store in Madrid provides opportunities for retailers to create unique and visually striking store interiors.
2. Footwear - Veja's in-house shoe repair workshop within its Madrid store presents opportunities for the footwear industry to offer repair and maintenance services as part of their brand experience.
3. Architecture/design - The adaptive reuse design approach of Veja's shoe store in Madrid offers opportunities for architects and designers to transform existing spaces into functional and visually appealing retail environments.
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