This Instagram Video Shows Shoes in Swirling Snowflake Patterns

By: Charlotte Joyce Kidd - Aug 10, 2015
References: methodstudios & behance.net
The ethereal new shoe ads for Champ Sports' holiday seasonal offerings are a delightful kaleidoscope of movement and colors.

Visual effects studio Method Studios & Translation designed the 15-second clips for a takeover of Champ Sports' Instagram account. The shoe ads feature CGI-animated, photo-realistic shoes moving in and out of snowflake-shaped polygons. The biggest challenge for the designers was to stay within the format required of an Instagram campaign: short, attention-grabbing clips. These animated shoe ads succeed in effectively capturing the visual appeal of the shoes in an extremely limited time span.

These new shoe ads demonstrate how a stunning visual campaign can be created for use on social media. By focusing solely on the physical aspect of the product, the animations appeal to the fashion sense of the viewer instantly. They take advantage of the short attention span of the Instagram user to make a fast, bold impression.