Earlier this week, a new BMW ad ran in British newspapers and it offered quite a shock to dog lovers. Why? Because the new BMW is not a canine lover, on the contrary. It contains a system that prevents any dog from releasing itself on your car. The system administrates a 220 volts electric shock to the dog.
Not quite nice, fortunately it was only an April Fool's joke! Imagine, pet lovers already called the info line and found out that the new BMW is a dashing, sporty car but not a dog killer by any means. Hopefully....
Stats for Big Brand Hoaxes
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Research: 2,323 clicks in 425 w
Interest: 4 minutes
Concept: Big Brand Hoaxes
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Segment: Males, 18-55
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Big Brand Hoaxes
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