BMW is responsible for many automotive innovations in the past century, but this morning, the German auto company is making headlines due to Ashlee Simpson, who gave birth to a son, Bronx Mowgli Wentz.

It’s no wonder Ashlee Simpson and Pete Wentz decided to name their child Bronx Mowgli Wentz. Bavarian Motor Works automobiles are noted for their style, performance and cachet. If nothing else, Ashlee Simpson’s first-born son will have a terrific monogram.

Read on for some other BMW automotive innovations and viral news that has nothing to do with Ashlee Simpson.